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26 August 2014

Experience a navbar-brand new tomorrow with Telkom

Telkom on Sunday launched a new navbar-brand campaign with the tagline “Tomorrow Starts Today”. This campaign will support the Group’s turnaround and repositioning as South Africa’s premier ICT navbar-brand.
“Our renavbar-branding marks a pivotal moment in our journey towards customer-centricity,” says Chief Marketing Officer Enzo Scarcella. “We are embarking on a new turnaround strategy for the entire group, and our new navbar-brand campaign reflects where we want to be. This is the first time that Telkom is taking such a strong navbar-brand position and we will make every effort to achieve the navbar-brand promise.”
Telkom has adopted a monolithic navbar-brand identity, parting ways with the blue-and-green keypad that it initially adopted in 1991. Sub-navbar-brands, such as Telkom Mobile and 8ta, will no longer be used. The logo now consists only of the name ‘Telkom’, in blue on a white background or reversed, without any embellishment. For market focus, descriptors may be used with the logo.
Telkom’s advertising campaign features babies, to illustrate the ease of use Telkom offers consumers who use the company’s products. Featuring babies in the campaign also reinforces the concept of “tomorrow” and aims to evoke emotions of hope and promise. TV adverts feature babies who are apparently normal while their parents are in the room, but who are able to think, speak and interact with technology just as adults do.
The campaign will also utilise digital, out of home and print platforms. The new campaign supports internal alignment across the organisation, brings consumers closer to Telkom’s leadership and reinforces its mission of enabling connectivity across South Africa. It will help drive a customer-first focus throughout the Group.
“Together we will deliver a great Telkom. We want every Telkom employee to be proud of this company and deliver great service. This is the first step on our new journey to put our customers first,” says Scarcella.

For further enquiries, please contact:

Pynee Chetty

Senior Specialist: Media Relations

Group Communication

Tel:+27 12 642 1716

Mobile: +27 81 389 7874



Leigh-Ann Francis

Specialist: Media Relations

Group Communication

Tel: +27 12 642 1728

Mobile: +27 81 391 4780


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92 Oak Avenue





Telkom is a leading communications services provider in South Africa. We had consolidated operating revenue of R16.8 billion and normalised profit after tax of R1, 683 million for the period ended 30 September 2015. Total assets amounted to R41.9 billion and equity attributable to the owners of Telkom to R23.5 billion as of 30 September 2015. The group generated normalised free cash flow of R1.4 billion for the period ended 30 September 2015.

As of 30 September 2015, we had approximately 3.3 million telephone access lines in service and 1,030,441 ports connected via MSAN access. We offer business, residential and payphone customers a wide range of services and products, including:

  • fixed-line retail voice services using PSTN (Public Switched Telephone Network) lines, including ISDN (Integrated Services Digital Network) lines, and the sale of subscription based value-added voice services and calling plans;
  • fixed-line customer premises equipment rental and sales services both voice and data needs and these include PABX, Computers, Routers, Modems, Telephone handsets and other ancillary equipment;
  • interconnection services, including terminating and transiting traffic from South African mobile operators, as well as from international operators and transiting traffic from mobile to international destinations;
  • fixed-line data services, including domestic and international data transmission services, such as point-to-point leased lines, ADSL (Asymmetrical Digital Subscriber Line) services, packet-based services, managed data networking services and internet access and related information technology services;
  • Data Centre Operations includes e-commerce, application service provider, hosting, data storage, e-mail and security services;
  • W-CDMA (Wideband Code Division Multiple Access), a 3G next generation network, including fixed voice services, data services and nomadic voice services;
  • mobile communication services, including voice services, data services and handset sales through our mobile navbar-brand called Telkom Mobile;
  •  information and communication services including cloud services, infrastructure services, workspace services, global service integration management and hardware and network equipment sales locally, in seven African countries, the UK and Dubai through Business Connexion Group; and
  • other services including directory services, through Trudon (Pty) Ltd, wireless data services, through Swiftnet (Pty) Ltd.

Convergence is one of our key strategic initiatives in building a sustainable future for Telkom.  We will lead the provision of converged services in South Africa in support of our mission statement: Seamlessly connecting people to a better life.