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BASA nomination

Telkom Art Sponsorship Nominated For A 14th Annual Business Day BASA Award

Business and Arts South Africa (BASA) has announced the nominees for the 14th Annual Business Day BASA Awards, supported by Anglo American, which pay tribute to those businesses who are actively making a difference by sponsoring arts and culture events throughout the country.

The record number of entries received this year reflects the growing awareness within the corporate sector both of the inherent value of the arts to society at all levels and of the business argument for supporting the arts. Thousands of people who would not normally be exposed to contemporary works became involved, thanks to initiatives aimed to benefit the broader public. The BASA nominations also demonstrate that everybody can make a difference from large corporates to smaller initiatives.

Nominations were made in 12 categories and these will be presented at a gala ceremony in Johannesburg on August 29. The judges for the 2011 BASA Awards are CEO of The Loerie Awards Andrew Human (chairman); media consultant and editor of Destiny Man Kojo Baffoe; Sunday Independent arts critic Mary Corrigall; independent arts consultant Nicky du Plessis; strategist and CEO of Grey Advertising Siza Marutlulle; CEO of the Mastrantonio Group Gianni Mariano; co-founder and co-owner of multi-disciplinary design firm INK Lisebo Mokhesi and Associate Professor at the University of Cape Town and Artistic Director of Siwela Sonke Jay Pather. The Awards are audited by Grant Thornton.

For the 2011 BASA Awards, Telkom is nominated in the Single Strategic Project enter the Artists of Africa/ SPace Exhibition that was a partnership with Telkom and the City of Johannesburg. This sponsorship showcased African art during the World Cup at an exhibition in Newtown and brought together 25 artists from eight African countries. Telkom used the SPace exhibition to reach out to our customers, employees, key stakeholders and the less fortunate, specifically homeless boys at the Twilight Children's Centre in Hillbrow, which received a donation of more than R100 000.

This is not the first time that Telkom has been involved in the Awards. In 2006, The Artists in Conversation project a joint venture between the Wits History Workshop and Division of Visual Arts funded by Telkom was nominated for a prestigious BASA Award. Telkom won its first BASA Award in 2007 in the International Sponsorship category for a company bringing an international arts project to South Africa with Telkom sponsoring the Lion King Production. In 2009 we entered our ongoing Art Educational Programmes that have been running since 2002 in the following two categories.