Telkom expands access to products and services
Telkom, in its endeavour to make its products and services more accessible to customers, is entering into partnerships with third-party channels in the retail electronics industry.
"Retail channels remain the predominant channel for customer purchases and are therefore key to Telkom's strategy to increase market reach and provide convenience and easy access to our products and services," says Manelisa Mavuso, Managing Director: Consumer Services and Retail.
With this in mind, Telkom has started a pilot project involving DionWired stores Gateway in Durban, Woodmead in Johannesburg, and Canal Walk in Cape Town. The aim is to test the concept before commencing national roll-out.
Each of these stores now have a Telkom counter where customers can order our high-speed broadband services.
"In this way, we aim to capitalise on the synergies at the point of purchase where customers buy their PCs and laptops, gaming consoles, internet TVs, tablets and cellphones," says Manelisa.
A key selling point of Telkom broadband is that multiple users in the same household or business can simultaneously use the same broadband connection. Wireless routers allow family members in one room to download and play games or music while another family member in another room is able to chat on Facebook on a cellphone - at the same time and using the same Telkom connection.
This pilot project with DionWired follows an earlier announcement about Telkom's partnership with Samsung, announced at the Samsung Africa Forum in Cape Town in March this year.
Through the Samsung deal, customers are offered Telkom broadband packages as part of their Smart TV purchase. This convenient, one-stop service enables customers to use the Telkom broadband connection to download movies, games and other internet-based content over their Samsung Smart TV sets.
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Telkom is a leading communications services provider in South Africa and on the African continent. We had consolidated operating revenue from continuing operations of R33.1 billion and profit for the year from continuing operations of R179 million for the year ended 31 March 2012. Total assets from continuing operations amounted to R52.6 billion and equity attributable to the owners of Telkom to R29.7 billion as of 31 March 2012. The group generated free cash flow of R2.1 billion for the year ended 31 March 2012.
As of 31 March 2012, we had approximately 4.0 million telephone access lines in service and 99.9% of our telephone access lines were connected to digital exchanges. We offer business, residential and payphone customers a wide range of services and products, including:
- fixed-line subscription and connection services to post-paid, prepaid and private payphone customers using PSTN (Public Switched Telephone Network) lines, including ISDN (Integrated Services Digital Network) lines, and the sale of the subscription based value-added voice services and customer premises equipment rental and sales;
- fixed-line traffic services to post-paid, prepaid, and payphone customers, including local, long distance, fixed-to-mobile, international outgoing and international voice-over-internet protocol traffic services;
- interconnection services, including terminating and transiting traffic from South African mobile operators, as well as from international operators and transiting traffic from mobile to international destinations;
- fixed-line data centre operations and internet services, including domestic and international data transmission services, such as point-to-point leased lines, ADSL (Asymmetrical Digital Subscriber Line) services, packet-based services, managed data networking services and internet access and related information technology services;
- e-commerce, including internet access service provider, application service provider, hosting, data storage, e-mail and security services;
- W-CDMA (Wideband Code Division Multiple Access), a 3G next generation network, including fixed voice services, data services and nomadic voice services;
- mobile communication services, data services and handset sales through its mobile brand called 8•ta; and
- other services including directory services, through Trudon (Proprietary) Limited, wireless data services, through Swiftnet (Proprietary) Limited and internet services outside South Africa, through iWayAfrica Group (integration of Africa Online Limited and MWEB Africa Limited).