About Us

Quicklinks

About Us

Company Strategy

Explore the evolution of Telkom's group strategy.

Strategy evolution of Telkom

Defend profitable revenue

Goals

  • Maintain fixed-line net revenue.
  • Retain leading fixed-line marketshare.
  • Increase annuity revenue as apercentage of total fixed-line operating revenue.

Actions

  • Improve competitiveness through tariff rebalancing.
  • Build customer retention initiatives that entice customers to stay with Telkom.
  • Build customer loyalty by providing superior value propositions that position Telkom as the service provider of choice.
  • Convert revenue streams to annuity revenue.

Grow profitable revenue through broadband and converged services

Goals

  • Increase broadband penetration.
  • Deliver superior data speed and quality through fixed-line network.
  • Increase converged services revenue.
  • Partnerships with content providers.
  • Improve market share ininformation technology services sector.
  • Expand domestic datacentre operations.
  • Improve innovation capability.
  • Grow organically and through acquisitions.

Actions

  • Expand our broadband footprint.
  • Increase bandwidth to offer higher bandwidth applications.
  • Provide converged information, communications and technology solutions to the enterprise market and enable the digital home in the consumer market.
  • Bundle of content to provide added value in subscription and pay-as-you go models.
  • Target the medium to large business segment to meet their demand for end-to-end solutions.
  • Satisfy customer demand for converged onestop solutions for communications and information technology infrastructure requirements.
  • Develop improved value propositions through customer understanding enabled by the customer centricity programme.
  • Enhance availability to successfully partner with others where synergistic opportunities exist.

Grow profitable revenue through wireless voice and mobile data services

Goals

  • Provide integrated bundled offerings.
  • Combine with mobility to enhance fixed-line offering.

Actions

Transform fixed-line business to incorporate key value-added services, including mobile converged voice services.

Build a cost-effective wireless voice and mobile data network in selected areas to offer:
  • Wireless access in campus environments, gated communities, security complexes and other developments.
  • Mobile data services.
  • Fixed and nomadic wireless voice services.

Grow profitable revenue internationally

Goals

  • Increase revenue and long-term profitability from international investments and services.
  • Increase international revenue from acquired African subsidiaries.

Actions

Become a Pan-African integrated service provider, offering:
  • International communications and internet connectivity.
  • Hosting and managed data services.
  • Wireless voice and mobile broadband solutions.

Leverage synergies across the Telkom Group to grow revenue from subsidiaries – organically and through acquisitions.

Introduce converged fixed and mobile service in the Nigerian market through Multi-Links.

Get Adobe Flash player