Defend profitable revenue

Goals

• Maintain fixed-line net revenue.
• Retain leading fixed-line marketshare.
• Increase annuity revenue as apercentage of total fixed-line operating revenue.

Actions

• Improve competitiveness through tariff rebalancing.
• Build customer retention initiatives that entice customers to stay with Telkom.
• Build customer loyalty by providing superior value propositions that position Telkom as the service provider of choice.
• Convert revenue streams to annuity revenue.

Grow profitable revenue through broadband and converged services

Goals

• Increase broadband penetration.
• Deliver superior data speed and quality through fixed-line network.
• Increase converged services revenue.
• Partnerships with content providers.
• Improve market share ininformation technology services sector.
• Expand domestic datacentre operations.
• Improve innovation capability.
• Grow organically and through acquisitions.

Actions

• Expand our broadband footprint.
• Increase bandwidth to offer higher bandwidth applications.
• Provide converged information, communications and technology solutions to the enterprise market and enable the digital home in the consumer market.
• Bundle of content to provide added value in subscription and pay-as-you go models.
• Target the medium to large business segment to meet their demand for end-to-end solutions.
• Satisfy customer demand for converged onestop solutions for communications and information technology infrastructure requirements.
• Develop improved value propositions through customer understanding enabled by the customer centricity programme.
• Enhance availability to successfully partner with others where synergistic opportunities exist.

Grow profitable revenue through wireless voice and mobile data services

Goals

• Provide integrated bundled offerings.
• Combine with mobility to enhance fixed-line offering.

Actions

Transform fixed-line business to incorporate key value-added services, including mobile converged voice services.

Build a cost-effective wireless voice and mobile data network in selected areas to offer:

• Wireless access in campus environments, gated communities, security complexes and other developments.
• Mobile data services.
• Fixed and nomadic wireless voice services.

Grow profitable revenue internationally

Goals

• Increase revenue and long-term profitability from international investments and services.
• Increase international revenue from acquired African subsidiaries.

Actions

Become a Pan-African integrated service provider, offering:

• International communications and internet connectivity.
• Hosting and managed data services.
• Wireless voice and mobile broadband solutions.

Leverage synergies across the Telkom Group to grow revenue from subsidiaries – organically and through acquisitions.

Introduce converged fixed and mobile service in the Nigerian market through Multi-Links.