Defend profitable revenue

Goals

• Convert traditional voice revenue to annuity revenue.
• Build customer retention.
• Build customer loyalty.

Actions

• Packaging call minutes with access line rental in attractive subscription-based value propositions.
• Improve competitiveness through tariff rebalancing.
• Build customer retention initiatives that entice customers to stay with Telkom.
• Build customer loyalty and satisfaction by providing superior value propositions.

Grow profitable revenue through broadband and converged services

Goals

• Increase broadband penetration.
• Provide end-to-end solutions to the enterprise market.
• Expand domestic data centre operations.
• Facilitate innovative voice and data solutions.
• Increase the use of highly skilled partners.

Actions

• Extend our converged broadband footprint and pursue partnerships with content providers to enhance our offerings.
• Increase bandwidth capacity to offer higher bandwidth applications.
• Provide converged information, communications and technology solutions to the enterprise market.
• Offer differentiated data centre services in the areas of hosting, desktop and IT systems outsourcing services.
• Develop improved value propositions through customer understanding enabled by the customer centricity programme.
• Utilise the NGN to facilitate innovative solutions.
• Enhance our ability to successfully partner with other highly skilled providers where synergistic opportunities exist.

Grow profitable revenue through fixed-wireless/mobile voice and data services

Goals

• Provide mobile service nationally.
• Providing an integrated fixed and mobile offering.
• Superior speeds and quality through fixedline network and latest mobile technology.
• Develop combined packages as required by customers.

Actions

• Provide mobile services nationally by building a 2G/2.5G and 3G mobile network.
• Roaming on MTN’s network where we elect not to build our own network.
• Adapting and re-aligning our fixed-line business to incorporate key value adding services.
• Selectively building a fixed-wireless network to provide:
  • More cost effective and timely last mile solutions in rural, high theft and high maintenance cost areas.
  • Wireless services to complement fixed broadband connections.

Grow profitable revenue internationally

Goals

• Increasing international revenue from acquired African subsidiaries and international services.

Actions

Become a leading Pan-African integrated ICT service provider offering:

• International communications and internet connectivity.
• Data centre and managed data services.
• Mobile voice and broadband solutions.
• Consulting and inorganic ICT growth opportunities.

Leverage synergies across the Group to grow revenue from subsidiaries – organically and through acquisitions.

Extract value from our existing international assets.

Grow from an African ISP to a fully fledged ICT player.